About
Hi, I’m Alicia Siow, a Toronto-based graphic designer working across brand identity, art direction, illustration, and campaign design.
I’m interested in the space where strategy meets visual expression. I build identities and visual languages with clarity, character, and purpose, using typography, colour, imagery, composition, and design systems to turn ideas into something people can see, feel, and remember.
My approach combines thoughtful strategy with hands-on making. I care about the big idea as much as the small details, creating work that feels distinctive, considered, and built to endure. With experience working across agencies and brands, I bring big-picture thinking, creative problem-solving, and a sharp attention to craft to every project.
Services
Carbon6
(acquired by SPS Commerce)
Associate Graphic Designer
2024-2025
Led and supported design efforts in a company-wide brand refresh, developing new visual systems and assets that elevated brand recognition and consistency. Ongoing creative support across brand and marketing campaigns, from social and email design to event collateral, keeping visuals fresh, aligned, and engaging.
Cineplex
Graphic Designer
2022-2024
Creating captivating visual experiences that enhance the cinematic journey. Designing engaging print and digital promotions, including posters and social media assets, to showcase upcoming movies and events. Collaborating with marketing, video, and production teams to ensure each design reflects Cineplex’s diverse brands and resonates with audiences.
eBay North America
via DEPT®
Designer
2021-2022
Developing digital designs for one of our largest accounts, eBay North America, including on-site, web, and social media assets to drive engagement, traffic, and interest. Collaborating with copywriters, designers, and account teams to present ideas, concepts, and design solutions to stakeholders, incorporating feedback throughout the design process.
Collective Beauty Brands
Jr. Graphic Designer
2019-2021
Collaborated with the Creative Director to develop concepts and collateral for CCB, Collega, Aveda Canada, Aveda Institutes Canada, and Civello Salon & Spa. Designed web and print materials, including signage, packaging, eblasts, and social campaigns, to support all brands. Maintained company websites and contributed ideas for a website refresh.
Flipp
Jr. Graphic Designer (Internship)
2017-2017
Closely worked with the Creative Team to create visual content engaging shoppers to connect with retailers through Flipp’s digital marketplace. Conceptualized and created static and motion designs for marketing campaigns consistent with retailer branding, market trends, and relevancy.
My Toolkit
Off The Clock